Today, we’re excited to announce that we’re rebranding Li.Finance to LI.FI. With this rebranding, we’re breaking our messaging down to the core: simplifying cross-chain strategies for dApps, wallets, and DeFi protocols.

We want to take this opportunity to differentiate between our B2B and B2C efforts. LI.FI is a B2B focused company catering to decentralized applications looking to go cross-chain. Our B2C interface is now available on transferto.xyz where you can bridge & swap seamlessly across chains. We will also release a new design for the interface soon that doubles down on UX — we had to focus on businesses first!

Why LI.FI?

At LI.FI, our mission is to (LI)nk the (FI)nancial cornerstones of DeFi to enable developers to build seamlessly. We strive to simplify this for those who aim to change the world. Our goal is to aggregate the most important bridges and DEXs — abstracting away what powers tomorrow’s digital economy to enable developers to focus on their own value propositions.

Furthermore, the shift to a shorter, cleaner, and bold brand aligns with our main principles of abstraction and simplification. LI.FI is memorable and as simple as going cross-chain with the help of our SDK or helping users get onboarded to dApps with our widget. It resonates better with what we have to offer and matches our bold ambitions to become a critical part of Web3’s history by creating tech that pushes it forward.

LI.FI — Powers any cross-chain strategy

Our rebranding doesn’t stop at just the logo. We are also changing our illustration language, making it abstractive and isometric to reflect the holistic change we aim to bring at LI.FI.

Additionally, we believe that moving to a new brand identity better aligns with our thesis and vision of the multi-chain ecosystem.

Our Thesis

• The future is multi-chain — The blockchain ecosystem is becoming multi-chain, liquidity is fragmenting, and even given any power law, we believe there will be plenty of relevant blockchains around.

• Bridges are key blockchain infrastructure — Cross-chain bridging solutions will play a significant role at the infrastructure level and facilitate seamless asset movement across chains. In the future, the crypto ecosystem will be all chains and bridges. We even envision major dApps moving to their own chains with a tightly integrated bridging process.

• Bridge aggregation will pave the way for mass adoption — To onboard the masses in crypto, we need to simplify things for the users. For LI.FI abstraction is the name of the game. We abstract all the complexities of bridging/swapping/transferring assets and bring it all together as a data mesh of cross-chain liquidity sources in one SDK that can power any cross-chain strategy.

We are focused on solving just one modern problem: multi-chain interoperability. We’ve partnered up with the brightest minds and aim to build the best abstraction and aggregation solution available on the market.

If you’re a blockchain network, bridge builder, or dApp developer, come talk to us and let’s work together!

About LI.FI

LI.FI is a cross-chain bridge aggregation protocol with DEX connectivity. Our vision is to create a middle layer between DeFi infrastructure and the application layer to facilitate the development of applications in a multi-chain world.

With LI.FI, it’s very easy to be cross-chain from day one, onboard users who are coming from other chains, or extend your existing product with cross-chain capabilities: e.g., cross-chain swaps or cross-chain yield strategies.

We are excited to share this information with you! We believe strongly in the rebrand.

Get Started With LI.FI Today

Enjoyed reading our research? To learn more about us:

• Head to our link portal at link3.to
• Read our SDK ‘quick start’ at docs.li.fi
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Disclaimer: This article is only meant for informational purposes. The projects mentioned in the article are our partners, but we encourage you to do your due diligence before using or buying tokens of any protocol mentioned. This is not financial advice.