Brand guidelines

Use these guidelines to represent LI.FI in your marketing clearly and consistently.

Download Brand Assets

Download Brand Assets

LI.FI logo

Always write our name in all caps: LI.FI (not Li.Fi). It’s pronounced ‘lee-fye’, a short form for ‘linked finance’.

LI.FI icon

The icon may be used on its own when space is limited or when the LI.FI brand is already well established. However, the wordmark should never appear without the icon.

Colors

LI.FI Pink and Blue are the two core colors of our visual identity.

Pink

HEX#F7C2FF

RGB247, 194, 255

Blue

HEX#5C67FF

RGB92, 103, 225